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Character design, worldbuilding

and story-driven animation.

I help studios, agencies and organisations turn early ideas into clear visual identities — through expressive characters, cohesive worlds and narrative-led 2D animation.

See the work.

Start a project.

You have ideas and I'm here to help. I work with studios, creators and organisations to turn their concepts, messaging and meaning into clear visual identities through illustration, animation, character design, worldbuilding, pitch development and expressive 2D storytelling.

My job is to make your idea come to life.

I'm Matthew T. shaw.

How i can help you...

Art Direction

Tone, shape language, colour rules, props and the “why” behind the visual universe.

Whether it’s whimsical, grounded, heartfelt or gently absurd — the world needs to feel unified.

Character Design
and Illustration

Characters and illustration with personality, intention
and appeal —
the kind audiences fall for (even if they’re mildly chaotic).

Wide illustration styles, turnarounds, expression sheets, posing, costume exploration and visual logic built for animation and
story-driven use.

Animation

Hand-crafted moments in motion focused on emotion, clarity and narrative impact.

Think explainer sequences, campaign storytelling, tone animation and character performance tests.

I'm Matthew T Shaw.

I’m a UK-based creative specialising in character design, visual development and narrative animation. I’ve spent over a decade helping ideas take visual shape, and I care deeply about story, clarity and making work that feels genuinely human.

If you’re developing something new — or trying to make sense of an idea that isn’t fully formed yet — I’d love to help.

Thanks for stopping by!